Guide to Farm Family Business Succession and Leadership

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36: The Future Leader, The Successor’s Guide to Family Business Leadership

by | Jan 21, 2025 | Farm Family Harmony Podcast

In this episode, my guest is Patti Durand – author, speaker, facilitator, and mediator ​​specializing in succession planning for family businesses. Patti has just released her first book, The Future Leader – which is effectively a workbook families can read together and use as an instruction guide to work through the tough stuff. We discuss how much of the strife families experience is simply because they do not yet have the language to communicate their needs in a clear and effective way.

Patti shares key information about how assumptions, accountability, and avoidance play a big role in the success of the successor and what you can do to assure it. Our conversation is geared towards folks in agriculture, but Patti has made it a priority to make sure anyone reading her book, no matter their background or gender, is able to benefit from the wisdom within.

“That’s why I had to write a book. This is not an article. This is not one podcast. This is not a keynote. It is such a broad topic. The book is a mile wide and an inch deep. I intentionally want to whet people’s appetites, specifically successor’s appetites, to say there’s a lot of learning to do here. [Let’s] get going.” -Patti Durand

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About Our Guest

Patti Durand is a speaker, facilitator, mediator, and author of The Future Leader. 

Her ability to drive quickly to the heart of the issue, and have the courage to ask the hard questions allow her to – in her own words – “move a lot of dirt” in a very short period of time.

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Timestamps

[0:00:30] Introduction to Patti Durand

[0:01:21] Why the title to Patti’s book changed

[0:03:00] Patti’s path to Brightrack Consulting

[0:05:52] Patti’s key messages

[0:06:53] Why the book was written in 2nd person and without gender

[0:09:21] Giving farmers the language they need for hard conversations

[0:10:30] The thing about assumptions

[0:13:23] Awareness and better decision-making at an earlier age

[0:16:14] What’s stopping people from breaking down assumptions

[0:17:15] Transparency and personal wealth bubbles

[0:20:23] Accountability when you don’t know the answer

[0:21:58] Why founders find financial transparency so difficult

[0:23:39] Communication habits that are not serving us

[0:24:50] A peer network beyond your family

[0:29:30] What drives Patti’s passion

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