{"id":4172,"date":"2020-07-09T05:00:34","date_gmt":"2020-07-09T11:00:34","guid":{"rendered":"https:\/\/elainefroese.com\/?p=4172"},"modified":"2020-07-09T05:00:34","modified_gmt":"2020-07-09T11:00:34","slug":"developing-the-right-mindset-for-a-successful-farm-transition","status":"publish","type":"post","link":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/","title":{"rendered":"Developing the Right Mindset for a Successful Farm Transition"},"content":{"rendered":"

Late last year, I decided to stop listening to sad farm transition stories, proposing a new hashtag for Twitter: #healingstories4ag. Here is one example I read from a farm survey respondent.\u00a0<\/span><\/p>\n

“<\/span>Succession planning would be considerably less difficult if the long-term stability of the agricultural industry was more predictable. Given the current hurdles, long-term profitability is very uncertain! I do not wish to transfer an operation that has a low chance to succeed.”<\/span><\/i><\/p>\n

This mindset is the reality of a farmer who has lost hope. Without hope and good cash flow, you are hooped! So, let’s look at what you can control, and think about for passing on the farm to the next generation.\u00a0<\/span><\/p>\n

[Tweet “Successful #farm transition is possible with #planning and the right #mindset! My latest blog post is a must-read for #farmers who have been procrastinating and their #successors who are ready to get the ball rolling:”]<\/p>\n

A successful farmer confessed to me he is afraid that if he gets sick in this difficult time he’ll leave his family in chaos, as he does not feel prepared to manage risk. Block some time this summer to talk to your family about their expectations about farm transition. At BDO, with the Business Transition team, I am working to help farm families do planning by working digitally. That means you can decrease your anxiety over the uncertainty of your future as you get clarity of expectations! Email me at elaine@elainefroese.com<\/a> for a discovery call. You can do this!<\/p>\n

Creating a Positive Farm Transition Mindset<\/span><\/h2>\n

Developing the right mindset for a farm transition often requires you to think about it differently. Yes, farmers are indeed living longer. And farmland is expensive. And the farm business is complex. Because of these things, farmers may avoid farm transition planning entirely, instead of asking the question about how it may be successfully accomplished. My colleagues in Business Transition services at BDO, Brent VanParys, and Brian Huck have drilled down the essence of this question into risk, choice, and opportunity.<\/span><\/p>\n

Evaluate the Risk<\/b><\/span><\/p>\n

\"risk<\/p>\n

When things are “not predictable,” you have to manage risk. The risk I deal with is the family system, the clarity of expectations, certainty of timelines on agreements, and a commitment to act on the family’s values and vision for the farm. This is big picture thinking.\u00a0\u00a0<\/span><\/p>\n

VanParys and Huck are experts in finding strategies to meet the challenges of risk in the business circle, the farm that needs to be more profitable, supports more than one family, and increases profit and efficiency. When you evaluate the risks, you, too, can think of effective ways to manage those risks.<\/span><\/p>\n

\"cashflow<\/p>\n

Assess Your Choices<\/b><\/span><\/p>\n

After dealing with strategies to manage risk, you also want to be able to enact the choices you make. People who are highly stressed do not feel they have a choice. The choice is also limited when there is no profit, tight margins, and a lack of cash flow to service debt. Again, the reality check is seeking out options for improvement of revenue or choosing to liquidate assets. You need to hire farm management advisors to assess how to improve your financial state or face the facts of poor debt capacity.<\/span><\/p>\n

Your personal wealth bubble is also a choice. Have you put all cash back into the farm over the years, and have no “retirement funds” other than selling pieces of the farm business? Sadly this is the case for many folks I meet.\u00a0<\/span><\/p>\n

Having a low chance of succeeding sounds hopeless. What is your definition of success? My definition of finding fairness in farm transition is helping everyone be successful.\u00a0 Helping the non-farm heirs is workable when you can draw funds from your personal wealth and leave farm assets for the business successor to grow more wealth.<\/span><\/p>\n

Ask: Where’s the Burden?<\/b><\/span><\/p>\n

Many cash-strapped farmers want to please the legacy expectations of their grandparents, and continue the farm to the next generation, just to say that it continues on as granddad had hoped it would. This becomes foolish thinking when young farmers are working as slaves with “below minimum wage compensation” all because they want to give their children a chance to farm. Newsflash: You need a decent income to support a family. You also need disposable income to service debt.\u00a0<\/span><\/p>\n

You can use your agricultural skills and love of the land to be a professional farm worker for a farm that pays well, gives benefits, and may offer a joint venture opportunity to you, even employee share option plans! The burden is being expected to farm even when it threatens the health of your marriage, your own health, and the future financial opportunities for your children. Where is it written that you are a failure if you leave a non-profitable business to be compensated well for your skills and passion?<\/span><\/p>\n

Ask: Where’s the Blessing? Where’s the Opportunity?<\/b><\/span><\/p>\n

\"Farm<\/p>\n

The blessing comes when all parties, all generations, are aligned with the vision and the values of the family. This is like starting at the top of a huge funnel (picture a Princess Auto tin oil funnel), gathering the hopes and dreams of each generation on the farm, and those who have left the farm for other careers. You work on the business plan for the farm based on the skill sets of the team players, the financial balance sheets, and work out strategies to meet each challenge. As the ideas flow down through the funnel, then you look to tax considerations, and make the best plans for 2020 based on current rules and regulations, using the wisdom of tax specialists who have seen many different farm scenarios and can help you figure out opportunities. Tax is not at the top of the plan; it’s more towards the end!<\/span><\/p>\n

The risk is not acting. Farm transition planning<\/a> is about the transfer of labour (well-paid), management (timely transition based on skill, not birth-order), and ownership (which can be done in stages.)\u00a0<\/span><\/p>\n

If you are buying into the lie that, “You can’t change people who don’t want to change,” then you likely already have your answer. It’s time to choose another farm or agricultural business to share your skillset with.<\/span><\/p>\n

Procrastination and conflict avoidance are killing agriculture. Farm transition planning is not estate planning. When you make a will, that does not mean that you are going to die.<\/span><\/p>\n

Young farmers need to do their research to find out how much debt their current personal net worth will service.\u00a0 Visit the FCC and learn about their transition suite loans. Be empowered by keeping track of your basic living needs and stop buying fancy pick\u2013up trucks that don’t make you money! Figure out good debt versus poor debt choices.<\/span><\/p>\n

If you feel that farming is inaccessible to you due to high land values, watch my video <\/span>Finding Fairness in Farm Transition<\/i><\/b> on <\/span>YouTube<\/span><\/a>.<\/span><\/p>\n

Many farms are not selling farmland to fund the founder’s retirement. Land purchases are happening from non-family opportunities. Others are in joint ventures with non-family.<\/span><\/p>\n

If you are the farmer who says, “I find this topic overwhelming because it is my retirement and our son’s future, and we want to do it right,” give your head a shake.<\/span><\/p>\n

You look at the challenges, you create solutions, and you go on the journey with great advisors. Stop being afraid of getting it wrong. Start researching, talking, and acting. You can afford to have family meetings to get this going! The key to a successful farm transition is beginning early\u2014with the right mindset.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Late last year, I decided to stop listening to sad farm transition stories, proposing a new hashtag for Twitter: #healingstories4ag. Here is one example I read from a farm survey respondent.\u00a0 “Succession planning would be considerably less difficult if the long-term stability of the agricultural industry was more predictable. Given the current hurdles, long-term profitability…<\/p>\n","protected":false},"author":2,"featured_media":4175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[928,113,929,930,931,932,933],"class_list":["post-4172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cash-strapped-farmers","tag-farm-business","tag-farm-survey","tag-farm-transition-planning","tag-farm-transition-stories","tag-right-mindset","tag-successful-farm-transition"],"yoast_head":"\nDeveloping the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition<\/title>\n<meta name=\"description\" content=\"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition\" \/>\n<meta property=\"og:description\" content=\"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T11:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"241\" \/>\n\t<meta property=\"og:image:height\" content=\"241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elaine Froese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elaine Froese\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\"},\"author\":{\"name\":\"Elaine Froese\",\"@id\":\"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3\"},\"headline\":\"Developing the Right Mindset for a Successful Farm Transition\",\"datePublished\":\"2020-07-09T11:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\"},\"wordCount\":1277,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg\",\"keywords\":[\"cash-strapped farmers\",\"Farm Business\",\"farm survey\",\"Farm transition planning\",\"farm transition stories\",\"right mindset\",\"successful farm transition\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\",\"url\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\",\"name\":\"Developing the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition\",\"isPartOf\":{\"@id\":\"https:\/\/elainefroese.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg\",\"datePublished\":\"2020-07-09T11:00:34+00:00\",\"author\":{\"@id\":\"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3\"},\"description\":\"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.\",\"breadcrumb\":{\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage\",\"url\":\"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg\",\"contentUrl\":\"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg\",\"width\":241,\"height\":241,\"caption\":\"Developing the Right Mindset for a Successful Farm Transition Featured Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/elainefroese.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Developing the Right Mindset for a Successful Farm Transition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elainefroese.com\/#website\",\"url\":\"https:\/\/elainefroese.com\/\",\"name\":\"Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elainefroese.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3\",\"name\":\"Elaine Froese\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/elainefroese.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4df8162d4b4a0bb7b79f735f1fd39bc21a692ec62908384041c34339d64bd119?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4df8162d4b4a0bb7b79f735f1fd39bc21a692ec62908384041c34339d64bd119?s=96&d=mm&r=g\",\"caption\":\"Elaine Froese\"},\"description\":\"I\u2019m Elaine Froese, a lifelong farmer. Every day, I use my background in conflict resolution and communication to help fellow growers and ranchers face make-or-break issues head on \u2014 so they can focus on the business of farming. My expertise is sought after across Canada, and in the U.S. I'm a catalyst for courageous conversations, new scenarios and more profitable businesses. Many of my clients say: \u201cI wish I had met you 10 years ago.\u201d Learn more on how I can help you here \u2192\",\"url\":\"https:\/\/elainefroese.com\/author\/elaine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developing the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition","description":"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/","og_locale":"en_US","og_type":"article","og_title":"Developing the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition","og_description":"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.","og_url":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/","og_site_name":"Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition","article_published_time":"2020-07-09T11:00:34+00:00","og_image":[{"width":241,"height":241,"url":"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg","type":"image\/jpeg"}],"author":"Elaine Froese","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elaine Froese","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#article","isPartOf":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/"},"author":{"name":"Elaine Froese","@id":"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3"},"headline":"Developing the Right Mindset for a Successful Farm Transition","datePublished":"2020-07-09T11:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/"},"wordCount":1277,"commentCount":2,"image":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage"},"thumbnailUrl":"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg","keywords":["cash-strapped farmers","Farm Business","farm survey","Farm transition planning","farm transition stories","right mindset","successful farm transition"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/","url":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/","name":"Developing the Right Mindset for a Successful Farm Transition - Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition","isPartOf":{"@id":"https:\/\/elainefroese.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage"},"image":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage"},"thumbnailUrl":"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg","datePublished":"2020-07-09T11:00:34+00:00","author":{"@id":"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3"},"description":"Successful farm transition is possible with planning and the right mindset! Click to discover tips and ideas that will put you on the path to both.","breadcrumb":{"@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#primaryimage","url":"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg","contentUrl":"https:\/\/elainefroese.com\/wp-content\/uploads\/2020\/07\/8-Risk-Choice-Opportunity.jpeg","width":241,"height":241,"caption":"Developing the Right Mindset for a Successful Farm Transition Featured Image"},{"@type":"BreadcrumbList","@id":"https:\/\/elainefroese.com\/2020\/07\/09\/developing-the-right-mindset-for-a-successful-farm-transition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/elainefroese.com\/"},{"@type":"ListItem","position":2,"name":"Developing the Right Mindset for a Successful Farm Transition"}]},{"@type":"WebSite","@id":"https:\/\/elainefroese.com\/#website","url":"https:\/\/elainefroese.com\/","name":"Elaine Froese | Canada\u2019s Farm Whisperer | Your go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elainefroese.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/elainefroese.com\/#\/schema\/person\/6960d626ab7e9f2f8f719815b7733dc3","name":"Elaine Froese","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/elainefroese.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4df8162d4b4a0bb7b79f735f1fd39bc21a692ec62908384041c34339d64bd119?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4df8162d4b4a0bb7b79f735f1fd39bc21a692ec62908384041c34339d64bd119?s=96&d=mm&r=g","caption":"Elaine Froese"},"description":"I\u2019m Elaine Froese, a lifelong farmer. Every day, I use my background in conflict resolution and communication to help fellow growers and ranchers face make-or-break issues head on \u2014 so they can focus on the business of farming. My expertise is sought after across Canada, and in the U.S. I'm a catalyst for courageous conversations, new scenarios and more profitable businesses. Many of my clients say: \u201cI wish I had met you 10 years ago.\u201d Learn more on how I can help you here \u2192","url":"https:\/\/elainefroese.com\/author\/elaine\/"}]}},"_links":{"self":[{"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/posts\/4172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/comments?post=4172"}],"version-history":[{"count":0,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/posts\/4172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/media\/4175"}],"wp:attachment":[{"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/media?parent=4172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/categories?post=4172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elainefroese.com\/wp-json\/wp\/v2\/tags?post=4172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}